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Located between the High Atlas Mountains and the desert landscapes of southern Morocco, Kelaat M’Gouna is a charming town famous for its fragrant rose fields and traditional Berber culture. Often called the “Rose Capital of Morocco,” the town lies in the beautiful Valley of Roses, where thousands of Damask roses bloom every spring.
Every year in May, Kelaat M’Gouna hosts the famous Rose Festival of Kelaat M'Gouna, a colorful celebration of the rose harvest. During the festival, visitors can enjoy traditional music, dance performances, local markets, and parades celebrating the region’s rich heritage.
The surrounding valley is filled with small Berber villages, kasbahs, and lush gardens where roses are cultivated and transformed into rose water, perfumes, cosmetics, and essential oils. Travelers can explore the scenic countryside, meet local artisans, and experience the authentic lifestyle of southern Morocco.
Thanks to its peaceful atmosphere and unique cultural identity, Kelaat M’Gouna is an ideal stop for visitors traveling between Boumalne Dades and Ouarzazate while discovering the natural beauty and traditions of the Atlas region.